Why You Need Author Central

Woman excited with laptopAuthor Central is Amazon’s welcome gift to its indie authors.

It’s a godsend. Not only does it make it easy to create/edit your Amazon book pages for both Kindle and CreateSpace, but it also allows you to view sales rankings and reviews for all of your books in one place.

Of course, sales rankings can be a bit depressing when you’re first starting out, so let’s focus on those book descriptions instead. Initially, I created my descriptions separately – writing the e-book description on the Kindle website and the paperback one on CreateSpaces’ website.

And formatting them was a disaster.

Well, I take that back. The html codes I used in my description on the Kindle website worked okay. Paragraphs broke at all the right places, and my bold and italic formatting showed up properly. But, CreateSpace was a different story. No matter what I tried with the html codes, I was left with one big blob of text that no one – not even my own mother – would want to read.

It was awful! Discovering that I could create and edit my book descriptions in Author Central saved my sanity.

Haven’t set up your Author Central account yet? It’s easy. Just go to https://authorcentral.amazon.com/ and click Join Now. If you have an Amazon account – and who doesn’t? – use your Amazon email address and password to sign in. Then, after agreeing to Terms and Conditions, search for and select the books you’ve written.

It’s really as simple as that. And it’s just as easy to use. You can enter information about yourself – including photos – on your Author Page. And, to work on your book descriptions, you go to your Books page.

Click on the book you want to pull up. On the right side of the screen, you will see the formats the book has been published in. Just click on the format you want to work on.

The Editorial Reviews tab is where you can make the most changes. Under the Review heading, you can add any editorial reviews your book might have received. Yes, if the New York Times reviews your book, you can put that review there. Just click the Edit button. How awesome is that?

To create/change your book description, click on the Edit button near Product Description. The Compose box makes it easy for you to format your description with bold, italics, lists, and bullets. And the paragraph breaks should automatically work as well. If you switch to the Edit Html box, you can see all the coding for your description.

TIP: If you are not getting proper paragraph breaks, adding the code <br /> between paragraphs gives you additional spacing.

When done, click on Preview and Save Changes.

You can also include information under other headings, such as From the Author, From the Inside Flap, From the Back Cover, and About the Author. However, beware of duplicating content you have elsewhere on the page.

IMPORTANT: If you are creating/changing your book description or other Amazon information, you must do it for each format. You can do that by switching to the other edition on the right side of the screen and repeating the information there.

It can take up to 3 to 5 days to see any changes take effect on your book’s sales page in Amazon, so be patient.

In conclusion, make sure you set up and use your Author Central account. You’ll be glad you did!

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