Using Advanced Reader Copies to Make Your Book Launch Soar

Man is reading a big bookSo, you’ve finished writing your book. What’s next?

Most indie writers simply throw their masterpieces up on Amazon and hope for the best. But what if there is a way to drum up interest in your book before it’s published – so you can have a profitable book launch?

That’s what I’ve been researching lately. My book is currently being worked over by a professional editor. To say I’m eager to publish it would be an understatement. (I had been writing it for over ten years!)

But, I want to do it right. So I’m going to put off my book launch for a few months to get as many reviews and “blurbs” as possible before publishing my book. You do this with Advanced Reader Copies (or ARCs).

When you publish your book on CreateSpace, you are able to request up to five “proof” copies of your book. If you want to order more, simply go back into your book’s setup page for proofing your book, click Change and Make Changes and go through the online order process again. Be sure to indicate somewhere on the book cover that it is an Advanced Reader Copy – and is not for sale.

Take these ARCs and hand them out to people you’d like to review your book. One good place to find reviewers is on Goodreads. You can run a contest to give away advanced copies of your book in return for reviews. Many of the people who sign up for the giveaway are likely to be future readers of your book – even if they don’t win a free copy.

This whole process takes 1 to 3 months, but it’s well worth it. Many people won’t buy a book if it has no reviews – so having some reviews under your belt when your book is launched is likely to give sales a big boost.

At least, that’s what I hope will happen when I launch my book. I’ll keep you posted.


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